![]() ![]() Various Google updates have seriously cracked down on the overuse of keywords, including one or two keywords in your alt text can still help you rank for target queries. While image optimization captions won’t necessarily help your images rank higher in a search, they will help users understand why you’ve chosen specific images for your posts, which leads to an overall better user experience. Image CaptionsĪs an added measure, it’s a good idea to include captions with your images. This will keep users on your page for longer, which can improve your authority. Your images should be appropriate to the content they’re intended for, and if possible, they should be original. It isn’t enough to pair a picture of a hamburger with an article about cat behavior simply because you “needed” an image SEO. Next, you’ll have to make sure your Google images are appropriate for your content. Without images, your site will appear bland, and people will be less willing to read your content or stick around. That doesn’t mean stuffing images into every nook and cranny of your website or web page, but it does mean having at least one significant image SEO for every major post on your blog. Your first step is to include images wherever you can. While Image SEO search gets less attention than search engines traditional search function, it can be a source of significant organic traffic, but your blog posts with embedded and properly optimized images can help your content to rocket to the top of the SERPs. Optimizing your images with the appropriate meta data or structured data is important not only for Google Image search, but it will also ensure your blog posts themselves will be properly optimized. If you have better images, you’ll have lower bounce rates, and lower bounce rates means you’ll enjoy a higher authority. While the experience of your users is qualitative, and does not directly influence your search rankings, Google or many search engines does take user behavior into consideration. Your first goal is to optimize your image to maximize user experience. But images often times can be produced very easily and for very low cost when website owners and contributors can provide digital photos, proprietary artwork, graphs and other designs that illustrate information, entertain people and offer unique ways to demonstrate how something works or has an impact within a particular context. Images are much easier to produce than video, although video has become easier to provide in recent years with webcams and handheld cameras. ![]() Image searches account for more than 1/4 of all online search. When a popular photograph or other image is shared on social media channels, Google, Bing and other search engines will rate the originating website or web page much more highly and boost its rankings on search engine and keyword image search results. Whether it is a photograph, artwork, graphic design or some sort of chart or graph, an image optimization can provide a great deal of information and greatly enhance the user experience. ![]() Just as video can add to the user experience, so can responsive images. ![]()
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